Nickelodeon to Launch 90’s Channel

According to rumors and bolstered by the existence of a Facebook page, Nickelodeon will soon be launching a channel dedicated entirely to 90’s cartoons, or Nick-Toons as they were known back in the day. Rugrats; Hey, Arnold; Ren & Stimpy; Rocko’s Modern Life; Ahh, Real Monsters; and more will air on The Splat.

Nickelodeon has already uploaded YouTube videos that confirms the 90’s cartoon nostalgia-fest will be coming, but there are now rumors that it may not happen as its own dedicated channel. There is a possibility that, instead, The Splat may be a block of ’90s shows that would exist within the already-established network. Think of it less like Boomerang and more like Adult Swim.

Ultimately, that may be a smarter way for Nickelodeon to go, as a full network established just to tug at the heart-strings of 90’s children may not be that successful. Yes, we want to watch Hey, Arnold again but nostalgia only goes so far. As any channel such as this would only be aimed more at recapturing older audiences, as opposed to garnering new ones. We would question how far that revenue stream could really extend. Yet, if The Splat is made a block of programming on the Nickelodeon channel, itself, then it could have the potential to entice both younger viewers and older ones to watch.

This is just the latest in a string of nostalgia grabs by networks who are trying to peddle childhood memories to older members of the Millennial Generation. Disney’s Girl Meets World, for example is a show with an entire premise that can be defined as: “Hey remember when this was a thing.” At least by replaying these older cartoons -instead of making updated versions- Nickelodeon is giving us quality programming, even if it is just another way to try and recapture the original Nickelodeon generation’s waning attention span for just another quick boost in ratings.

Yeah, we’ll still watch.

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